2025-09-25
Every year, people are prescribed a vast amount of medication to keep their health and that of their loved ones intact. Millions of people around the world skip or forget their doses. According to the World Health Organisation (WHO), roughly 50% of patients do not take their medication as prescribed or on time. The result? Preventable hospital visits, unnecessary healthcare costs, and worse health outcomes for patients and their families.
Medical adherence is simply how closely someone follows their medical regimen - timing, doses and frequency. Non-adherence isn’t just a minor issue; it is estimated to cost the EU approximately €125 billion annually and is associated with higher rates of hospitalisations and complications.
Apps and Smart reminders are stepping in to reduce this burden. But most of the tools are either too basic or too fragmented.